Opened in Austin in 2018 by Bar Rescue featured mixologist Russell Davis, Academia is described as “an Ivy League University of drinking” where literary and icons such as Ernest Hemingway and Hunter S. Thompson would pull up a bar stool. The challenge was coming up with a brand identity encompassing four main things people would do in the bar: reading, writing, drinking, and oration.
In addition to the branding, I also worked with the team at Jankedesign to create placemaking elements for the Bar’s interior. These included Ivy League style rafter banners representing famous literary icons, as well as a video projector displaying quotes about drinking by renowned authors on the wall.
*Photo by Academia.