Wild Basin Branding & Environmental Graphics

Wild Basin Wilderness Preserve consists of 227 acres of Hill Country hiking trails and is a hub for student education and research in Austin. As a local non-profit, they needed a brand identity and signage and wayfinding system that integrated naturally into the rugged landscape.

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Logo Concept

Logo Concept

Wild Basin is a habitat for the endangered Golden Cheeked Warbler. The logo concept combines a representation of the Warbler with some of the area’s native vegetation.

Logo Alternates

Logo Alternates

Type Palette

Type Palette

Color & Materials Palette

Color & Materials Palette

Promotional Items

Promotional Items

Entry Monument

Entry Monument

Directory

Directory

Directional Signage

Directional Signage

Trail Markers

Trail Markers

Informational Signage

Informational Signage

Street Banners

Street Banners

Brochure

Brochure

Website

Website